Taylor Swift and Simone Biles Are Redefining What It Means to Be an NFL WAG—Bringing Unmatched Star Power and Financial Influence to the Game…Full story below

Taylor Swift and Simone Biles Are Redefining What It Means to Be an NFL WAG—Bringing Unmatched Star Power and Financial Influence to the Game…Full story below

Taylor Swift and Simone Biles are more than just girlfriends of NFL superstars—they’re changing the game when it comes to what it means to be in a celebrity sports romance.

While the term “NFL WAG” (wives and girlfriends) has long conjured up images of support roles and sideline
appearances, these two women are flipping the narrative, thanks to one major factor: financial dominance.
Simone Biles and Taylor Swift dominate NFL partners with billion-dollar influence

Simone Biles, four-time Olympic gold medalist and quite possibly the best gymnast ever, has made her fame pay off with a successful empire. Through endorsement contracts, business ventures, and savvy financial planning, she’s amassed an estimated $25 million net worth. Her husband, Jonathan Owens, who is currently with the Chicago Bears, has a respectable NFL career and $2.2 million in net worth—good, but much less.

The difference is even greater between Taylor Swift and Travis Kelce. Swift, a global superstar and entertainment powerhouse, has an eye-watering $1.2 billion net value through her record-breaking Eras Tour, huge streaming numbers, and global brand endorsements. Kelce, a two-time Super Bowl winner with the Kansas City Chiefs, is no joke himself, having recently reached $90 million in estimated wealth—but still, the difference is evident.

The popular interest in these couples is more than mere love affairs. What’s unique is the way Simone Biles and Taylor Swift have emerged as financial forces in their own right, flipping the typical dynamic under which athletes typically are the sole breadwinners.