Taylor Swift’s ‘Showgirl’ Premiere Explodes With $15M First-Day Presales — Box Office Now Bracing for a $30M–$50M Opening Weekend Frenzy…See More

Taylor Swift’s ‘Showgirl’ Premiere Explodes With $15M First-Day Presales — Box Office Now Bracing for a $30M–$50M Opening Weekend Frenzy…See More

EXCLUSIVE: Sources are telling us today that AMC‘s last-minute booking of Taylor Swift: The Official Release Party of a Showgirl for a one weekend play has racked up $15M across all circuits in its first 24 hours after going on sale yesterday upon the pic’s announcement. The movie’s sole weekend in theaters over Oct. 3-5 is expected to be between $30M-$50M.

Myriad folks tell me that AMC saw its 6th highest day of presales yesterday thanks to Showgirl, around $7.5M.

Deadline hears that unlike Eras Tour which was pitched by the Swifts to the motion picture studios before AMC won out, the family called up the No. 1 circuit boss Adam Aron directly in late August about Showgirl, which they already had in the works. Hands down, the Swifts had an over-the-moon experience with the Eras Tour which grossed $180.8M domestic, $267.1M worldwide, and per our sources a net profit of $172M. Once again, the distribution move allows the Swifts to control their box office destiny with the best deal possible circumventing the major studios.

Already outdoor digital billboards are splashing ads about the album concept film in major cities, coast to coast. Word is there won’t be any trailers released. Given the last-minute booking of the movie, the P&A will be significantly smaller than the $55M global P&A we heard about for Swift’s Eras Tour concert movie back in 2023. That pic had an end of August announcement, leading into a month and half of promotion before its $93.2M domestic opening on Oct. 13, the second-best domestic bow ever for the month of October (after DC/Warner Bros’ Joker at $96.2M). First day industry presales on Eras Tour were estimated around $37M for the top three circuits.