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Meghan Markle has just been hailed as a ‘pioneer’ who changed the game

Meghan Markle has just been hailed for turning Buckingham Palace’s communications strategy on its head, without so much as a ‘thank you’ from the royal fold.

The conversation arose as a response to Prince William’s recently ‘gushing’ post about his wife Princess Kate.
But in Ms Daniela Elser’s eyes, this was taken from the Sussexes, Meghan Markle in particular.

The expert in question shared these thoughts in her piece for News.com.au.

Her piece started off by saying, “For most human beings, a husband declaring his love for his wife on social media would be wholly unremarkable – but when has anything to do with Crown Inc even remotely verged on the normal?”

And thus, “In the royal context, William’s post is close to Old Faithful levels of gushing.”

She also added however, “there is only one person that the Waleses have to thank for their tilt towards the perma-emoting, none other than sponge-cake-maker-in-chief, Meghan.”
Because “It was the duchess, with her instinctive grasp of social media, who was the real revolutionary force behind the obvious shift in Kensington Palace’s communications strategy, away from the rictus and towards the real.”

And “It was not long before the rest of Crown Inc cottoned onto how powerful and successful this sort of content could be and today, not only the prince and princess’ but King Charles’ Buckingham Palace X and Instagram accounts bear the fingerprints of the duchess’ style.”

Still “Somehow, I don’t think they have yet gotten around to writing her a thank you card,” she also added in her quip before signing off overall.

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